Site Promotion

The perfect balance between on-site and off-site optimization

by Admin


30 Jun
 None    Site Promotion

Copyright Axandra.com
Web site promotion software tools

It is common that search engine rankings go up and down all the time. Many webmasters are unsure what they have to do to keep their web sites at the top of the search engine result pages. There are two main factors that influence the rankings of your web pages.

More on Keywords

by Admin


24 Jun
 None    Site Promotion

by S. Housley
http://www.feedforall.com

Keywords are the heart to effective Internet searches. Whether optimizing a web site or searching for a hard-to-find item, consider tapping resources to locate a variety of keywords. Identify keywords and phrases that are relevant to the products, services, or information you are promoting or searching for.

Marketing Your Business - How Do I Adapt To The Internet?

by Admin


19 Jun
 None    Site Promotion

by Martin Lemieux
http://www.smartads.info

The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.

Some of you keep hearing from other business associates that internet marketing is the greatest method of increasing business and building a foundation for customer support. The only problem is, you've just learned how to send emails to people! Never mind learning about SEO, web design strategies, content analysis, pay per click, ROI, etc!

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

by Admin


25 May
 None    Site Promotion

by Karon Thackston © 2005
http://www.copywritingcourse.com

When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page layout requirements or other issues, some site owners hesitate to include SEO copy thinking it will detract from the visitor's experience. It won't if you do it right!

Gigmasters.com is a database site that allows visitors to search for any number of entertainment options then book them directly from the site. They segmented their target audience by the events visitors would book entertainment for (i.e., wedding entertainment, birthday party entertainment, etc.) Pages were then created for each entertainment type.

What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?

by Admin


16 May
 None    Site Promotion

by Brad Callen
http://www.seoelite.com

Ok, so over the past month or so I've been collecting various search engine optimization questions from all of you. Today, I'm going to answer what was the most frequently asked question over the past month.

You guessed it... What is the Google Sandbox Theory and how do I escape it? When you finish reading this lesson, you'll be an expert on the good 'ole Google Sandbox Theory and you'll know how to combat its effects. So, pay close attention. This is some very important stuff.

Google ranking secrets revealed - part 4

by Admin


07 May
 None    Site Promotion

Copyright Axandra.com
Web site promotion software tools

Google has recently filed a patent that details many points that Google uses to rank web pages. The title of the patent is "Information retrieval based on historical data" and it reveals details of algorithms that Google uses in addition to its main ranking algorithms.

In this article, we're trying to find out what this means to your web site and what you have to do to optimize your web pages so that you get high rankings on Google.

Advertise Locally using Search Engines

by Admin


06 May
 None    Site Promotion

by Ed Kohler
http://www.haystackinaneedle.com

While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.

For example, a realtor with a web site in Minneapolis is likely interested in advertising on search terms such as 'homes for sale' and 'sell my home.' The only problem was the realtor would have to advertise to everyone in the country who happened to type those terms into search engines. This was wasteful and ineffective because the vast majority of visitors clicking through to the site would not be qualified visitors since they lived outside the realtor's regional market.

Google ranking secrets revealed - Part 3

by Admin


22 Apr
 None    Site Promotion

Copyright Axandra.com
Web site promotion software tools

Google has recently filed a patent that details many points that Google uses to rank web pages. The title of the patent is "Information retrieval based on historical data" and it reveals details of algorithms that Google uses in addition to its main ranking algorithms.

In this article, we're trying to find out what this means to your web site and what you have to do to optimize your web pages so that you get high rankings on Google.

Creating A Search Engine Copywriting Plan

by Admin


19 Apr
 None    Site Promotion

by Karon Thackston © 2005
http://www.copywritingcourse.com/keyword

Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.

Shoving keywords in anywhere they can possibly go is not considered search engine copywriting. The process is more defined than that. Successful SEO copywriting takes planning. Any half-hearted efforts at writing copy geared strictly toward the engines will usually result in a decline in your customer's
experience at your site.

What's the best way to write SEO copy? Starting with a plan is always a good idea. Keep in mind, these are guidelines of techniques that can be used *IF* they make sense for your site visitors. I never recommend writing solely for the search engines. In the case of search engine copywriting, the customer
is truly #1.

Google ranking secrets revealed - Part 2

by Admin


14 Apr
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software

Google has recently filed a patent that details many points that Google uses to rank web pages. The title of the patent is "Information retrieval based on historical data" and it reveals details of algorithms that Google uses in addition to its main ranking algorithms.

In this article, we're trying to find out what this means to your web site and what you have to do to optimize your web pages so that you get high rankings on Google.

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