Site Promotion

What's The Deal With Search Engines And Text Link Ads?

by Admin


04 Oct
 None    Site Promotion

by Daria Goetsch
http://www.searchinnovation.com

When did hypertext links become the enemy? Google's PageRank began a burgeoning search engine optimization link building industry that now seems to be out of control. What's the deal with text link ads? Isn't a link just a link? Not really, at least according to recent blog and forum posts.

Corporate Sponsored Search Engine Marketing Keyword Management

by Admin


03 Oct
 None    Site Promotion

by Brenda Wright
http://www.enquiro.com

An increasingly common Search Engine Marketing problem faced by many large corporations is that of Sponsored/PPC keyword management.

While many large companies have a centralized marketing department that all their divisions market through, others have decentralized marketing. With decentralized marketing, different divisions of the same company (who each have their own website) can find themselves bidding against each other for the same keyword on the same Search Engine - a very costly practice for the corporation and one that drives up the cost of prime keywords.

When you consider that there are basically only three major Search Engines that account for over 96% of all searches done in North America - it is easy to see why the divisions find themselves bidding for the same phrases on the same pieces of Search Engine real estate.

A new bad trick to get higher Google rankings

by Admin


27 Sept
 None    Site Promotion

Copyright Axandra.com
Web site promotion software tools

Some webmasters have discovered a new trick to get inbound links from authority web sites. At the moment, it seems to be possible to improve your Google rankings with that trick.

The Keyword/Content Disconnect

by Admin


26 Sept
 None    Site Promotion

by Brenda Wright
http://www.enquiro.com

One of the essential Search Engine Marketing concepts that all website marketers must understand and act upon is this:

A keyword is a word or phrase used by searchers in Search Engines to find websites with information related to that search keyword.

Search Engine keywords are a phenomenal opportunity for marketers. Your potential customers are telling you what they want. Are you listening?

Natural SEO vs. PPC advertising

by Admin


21 Sept
 None    Site Promotion

Copyright Axandra.com
Web site promotion software tools

According to the results of the iProspect Outsourced SEO Metrics & ROI Study (PDF link), 35% of the surveyed organizations that promote their web sites with natural search engine optimization (SEO) and pay per click advertising recognize a higher return from SEO.

This compares to just 11% of marketers who report that PPC ads produce higher ROI. That means that three times as many webmasters who can measure the ROI of each method recognize a higher ROI from natural SEO than from PPC advertising.

Google's Matt Cutts talks about buying links

by Admin


18 Sept
 None    Site Promotion

Copyright Axandra.com
Web site promotion software tools

Top Google software engineer Matt Cutts recently wrote about paid links in his blog. Being one of the main software engineers on Google, Matt Cutts knows best about Google indexing and quality control issues. Matt Cutts suggested that it was better not to use paid links.

Speaking To Your Target Audience

by Admin


14 Sept
 None    Site Promotion

by Brenda Wright
http://www.enquiro.com

Last week, I had an excellent reminder of Search Engine Marketing basics.

I was writing about Yahoo! Search Marketing's problems and the reactions to their last upgrade. While trying to find the right words I used a variation on an old phrase 'venting spleen' - and ended up with:

During the last few weeks there has been a lot of spleen vented in the direction of Yahoo! Search Marketing (formerly Overture).

A very clever turn of phrase (I thought).

Can grammar and spelling influence your Google rankings?

by Admin


07 Sept
 None    Site Promotion

Copyright Axandra.com
Web site promotion software tools

Much has been said about Google's way of determining the rankings of web pages. Incoming links and optimized web page content are the key to top 10 rankings on Google and other major search engines.

Keyword Optimization - How To Achieve It

by Admin


03 Sept
 None    Site Promotion

The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.

It's called keyword optimization. Why is it important?

Because Keywords and keyword phrases do a couple of things for you:

  • With the right keywords, you will attract the viewers most interested in the items or services on your site.
  • You will rank higher in the search engines for your chosen keywords, saving you thousands of dollars in advertising.

An open search engine optimization (SEO) analysis

by Admin


01 Sept
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software

When we posted a small note that we would analyze the web site of a reader in this newsletter, we hadn't expected so many suggestions. We have received 293 suggestions and we'd like to thank every one of you.

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