When it comes to mobile search, all of my clients fall into one of two categories:
Businesses who maintain one website, optimized for desktop visitors but that also serves the same content to any mobile devices that happen to visit.
Businesses who maintain a desktop website and a mobile website located at a different URL – typically using www.website.com and m.website.com – with the latter providing a specialized mobile user experience to people on smartphones and tablets.
40 local search marketers around the world participated in a survey to find the most important ranking factors for local search. If you want to get high rankings in Google's local search results the survey can help you.
Much has been said about the importance of a natural backlink profile since Google released the Penguin algorithm update. Is it possible to actively build links and still have a natural backlink profile?
Last week, another large blog link network was penalized by Google. Having a good backlink profile has become more important than ever. How do you check your backlink profile, and are your rankings at risk?
When online banner ads first came on the scene, the concept was revolutionary and changed the face of advertising. Despite the grand entrance, however, banner ads became seen as a pest, bombarding users, and causing them to actively avoid them. Several years, and many tests later, best practices for banner advertising have been established to guide marketers towards creating successful campaigns that encourage users to actually click on the ads. Banner advertising is now a proven, and highly effective way to bring targeted traffic to your site, or landing page.
Unnatural backlink profiles can have a negative impact on the positions of your web pages in Google's search results. If you want to get high rankings that last, your website must have a backlink profile that confirms that your website can be trusted.
Even as we approach 2012, there seems to be a debate as to what is more important, on-page optimization or off page optimization? For those a little more experienced you will understand that they both complement each other not unlike chocolate and peanut butter in your favorite candy bar. To be successful in search engine optimization you need both. The fact is without well optimized on-page elements your off page optimization efforts will only take you so far. So let’s take a look at how on-page and offsite optimization can impact your online success.
Backlinks are still the most important factor when it comes to high rankings on Google. If you want to see your website on Google's first result page, then you must make sure that your site has as many good backlinks as possible.
What’s Happening? We believe a corporate web site can be the most effective marketing tool a company can use, but a surprising number of companies we talk to do not understand how their web site is performing. How many visitors is the web site attracting? How many pages do visitors view? Where did they come from (a search engine, a referring site like a blog or directory, etc.)? What country are they in? What are the keywords they are using in their searches that brought them to the site?