Site Promotion

SEO for Mobile: Are Search Engine Recommendations Right for your Business

by Admin


26 Jun
 None    Site Promotion

by Charlotte Bourne
http://www.mediative.ca
 
When it comes to mobile search, all of my clients fall into one of two categories:
 
  1. Businesses who maintain one website, optimized for desktop visitors but that also serves the same content to any mobile devices that happen to visit.
  2. Businesses who maintain a desktop website and a mobile website located at a different URL – typically using www.website.com and m.website.com – with the latter providing a specialized mobile user experience to people on smartphones and tablets.

Local search ranking factors survey: how to get high local rankings

by Admin


20 Jun
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software
 
40 local search marketers around the world participated in a survey to find the most important ranking factors for local search. If you want to get high rankings in Google's local search results the survey can help you.

Link building and a natural backlink profile: can these two go together?

by Admin


31 May
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software
 
Much has been said about the importance of a natural backlink profile since Google released the Penguin algorithm update. Is it possible to actively build links and still have a natural backlink profile?

Optimizing Your Website for Mother's Day

by Admin


07 May
 None    Site Promotion

by Ian Everdell
http://mediative.ca
 
Mother’s Day, one of the largest gift-giving events of the year, presents an opportunity to optimize your website and take advantage of the spike in online sales.

According to a study by the National Retail Federation:
 
  • The average amount expected to be spent on Mother’s Day this year is $152.52.
  • 66.4% of people surveyed said they would be buying flowers for Mother’s Day
  • Clothing (32.8%) and jewelry (31.2%) will also be popular gift choices.
 

Why your backlink profile becomes even more important (and how to check it)

by Admin


05 Apr
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software

Last week, another large blog link network was penalized by Google. Having a good backlink profile has become more important than ever. How do you check your backlink profile, and are your rankings at risk?

Tips for Successful Banner Advertising Campaigns

by Admin


30 Mar
 None    Site Promotion

by Rebecca Maynes
http://www.mediative.ca

When online ban­ner ads first came on the scene, the con­cept was rev­o­lu­tion­ary and changed the face of adver­tis­ing. Despite the grand entrance, how­ever, ban­ner ads became seen as a pest, bom­bard­ing users, and caus­ing them to actively avoid them. Sev­eral years, and many tests later, best prac­tices for ban­ner adver­tis­ing have been estab­lished to guide mar­keters towards cre­at­ing suc­cess­ful cam­paigns that encour­age users to actu­ally click on the ads. Ban­ner adver­tis­ing is now a proven, and highly effec­tive way to bring tar­geted traf­fic to your site, or land­ing page.

The fab four: how to create a natural backlink profile

by Admin


15 Feb
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software

Unnatural backlink profiles can have a negative impact on the positions of your web pages in Google's search results. If you want to get high rankings that last, your website must have a backlink profile that confirms that your website can be trusted.

Offsite Optimization vs. Onsite Optimization

by Admin


17 Nov
 None    Site Promotion

by Jody Nimetz

Even as we approach 2012, there seems to be a debate as to what is more impor­tant, on-page opti­miza­tion or off page opti­miza­tion?  For those a lit­tle more expe­ri­enced you will under­stand that they both com­ple­ment each other not unlike choco­late and peanut but­ter in your favorite candy bar.  To be suc­cess­ful in search engine opti­miza­tion you need both.  The fact is with­out well opti­mized on-page ele­ments your off page opti­miza­tion efforts will only take you so far.  So let’s take a look at how on-page and off­site opti­miza­tion can impact your online success.

Four types of backlinks that your website can get

by Admin


24 Aug
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software

Backlinks are still the most important factor when it comes to high rankings on Google. If you want to see your website on Google's first result page, then you must make sure that your site has as many good backlinks as possible.

Analyzing Your Web Traffic

by Admin


18 Aug
 None    Site Promotion

by Karl Hourigan

What’s Hap­pen­ing?
We believe a cor­po­rate web site can be the most effec­tive mar­ket­ing tool a com­pany can use, but a sur­pris­ing num­ber of com­pa­nies we talk to do not under­stand how their web site is per­form­ing. How many vis­i­tors is the web site attract­ing? How many pages do vis­i­tors view? Where did they come from (a search engine, a refer­ring site like a blog or direc­tory, etc.)? What coun­try are they in? What are the key­words they are using in their searches that brought them to the site?

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