Search Engines

Google Gives Secure SSL/HTTPS Sites Ranking Boost

by Admin



by Jody Nimetz
http://www.mediative.com

Having a secure website (i.e. https) may just give you a bit of a boost in search visibility. Google has announced that they are now using HTTPS/SSL as a ranking signal in their Google search algorithm.

SSL Defined: For those not aware SSL stands for Secure Sockets Layer and is a standard security technology/protocol for “establishing an encrypted link between a server and a client” (i.e. a web browser or email client). (Additional information here). In essence SSL helps encrypt data that is being transmitted.

HTTPS stands for Hypertext Transfer Protocol Secure.

Original announcement from Google: http://googlewebmastercentral.blogspot.ca/2014/08/https-as-ranking-signal.html


Five ways to inadvertently keep Google from indexing your website

by Admin



Article by Axandra
SEO software

It might be that you're blocking Google without knowing it. That means that Google won't index all the pages of your website. In this article, you'll learn how to block Google and how to make sure that you do not block Google inadvertently.


Google Local Search Algorithm Update – 2014

by Admin



by Jody Nimetz
http://www.mediative.com

On July 24th, Google released a major local search algorithm update that impacts Google Maps and Web results.  Here’s a quick overview of the Google local search update.

As with any major algorithm update it is still too early to tell what the exact impact will be, however there are various reports from searchers and online marketers as to what changes they are seeing thus far.  One thing to note is that this algorithm update has only been rolled out to US English results and has not yet been rolled out in Canada as of yet.  If you want to compare results, try running some local queries in Google.com vs. Google.ca.  Google is not releasing a lot of details on the update, but here are some of the observations that are being made:


Google releases an algorithm update for local search results

by Admin



Article by Axandra
SEO software

Some days ago, Google released a significant update to its local search algorithm. The unofficial name of that update is "Pigeon". The algorithm update changes the local search results on Google. How does this affect your rankings and what do you have to do?


Google's new robots.txt testing tool and how to check your website

by Admin



Article by Axandra
SEO software

Some days ago, Google announced a new version of their robots.txt tool. Why is a correct robots.txt file important if you want to get a high ranking website, and what can you do to make sure that everything works as expected?


Barney Stinson is right: new is always better (at least when it comes to Twitter and Google)

by Admin



Article by Axandra
SEO software

When and why does Google index tweets? The way in which Google indexes tweets has been very unclear. A new study tries to shed some light on this issue.

The study checked 19,000 tweets of 963 Twitter accounts that range from accounts with fewer than 10,000 followers to accounts with more than 5 million followers.

To find the tweets that were indexed by Google, the site search operator (site:) was used in combination with the URL search operator (inurl:).


Bing improves Twitter integration, Twitter more important than Facebook

by Admin



Article by Axandra
SEO software

In a post on Bing's official blog, Bing announced improved Twitter integration:

"The central idea behind the approach is that the most interesting content on Twitter can be determined by a combination of a tweet’s popularity, its freshness and the authority of the user tweeting it.

We look at a number of signals including tweet quality, retweet count, freshness of tweet, user profile info and verified status, among others. Placing these signals in our model, we serve what we hope are top quality tweets."


Google ranking algorithm update: Payday Loan 3.0

by Admin



Article by Axandra
SEO software

On Twitter, Google's Matt Cutts announced the release of the third version of Google's Payday Loan algorithm. The first version of that algorithm was announced about a year ago.


Local Search Marketing: What is Google My Business?

by Admin



by Jody Nimetz
http://www.mediative.com

The other day we discussed some of the new developments in local search. Within a few days, Google announced an effort called “Google My Business” in an attempt to simplify local marketing for SMBs.  The thought is that it will be easier for businesses to update their business information across Google platforms including Google Search, Google Maps and Google .  Really it appears as though Google is working to consolidate all of their local offerings possibly in an attempt to keep us on Google even more than we are now.

Google will tell you that the launch of the “Google My Business Project” is a more streamlined way of managing your local business information including reviews, social engagement and standard business information that are currently spread out on various Google properties.


Panda 4 Recovery Guide Published By Supremacy SEO

by Admin


14 Jun

Supremacy SEO has created a new guide to Panda 4.0, detailing causes of Panda and how to fix effected sites quickly.

Search engine visibility has become vital to many small businesses, and many simply cannot survive without it. The traffic from search engines is free and for businesses that rank well it brings qualified hot buyers on autopilot. Unfortunately Google and Matt Cutts the head of their spam team are constantly tweaking their algorithms and releasing major updates. The latest update as reported by Matt Cutts was Panda 4.0 and many businesses have been crippled by its effects.


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