Deep Dive into the Elements of Google’s SERP: Local Listings

by Rebecca Maynes

by Rebecca Maynes
http://www.mediative.com

These results are taken from Mediative’s latest research “The Evolution of Google’s Results Pages and Their Effects on User Behaviour”.  For more background as to the purpose behind the study and methodology, download the full study, or read the first blog post in this series.

In our 2014 Google SERP research, we did not see as much interaction with the local listings as we would have expected. This could partly be attributed to the fact that these searches were being conducted on a desktop computer. Even though we told participants to “imagine” they needed to find a local home store, the reality is, we cannot replicate the exact behaviour. It is more likely that a local search such as this would be conducted on a mobile device, in which case the mindset and environment of the searcher is very different. Either way, the results are still noteworthy.

Google’s Algorithm and Search Results Page Have Changed Significantly Since 2005

by Rebecca Maynes

by Rebecca Maynes
http://www.mediative.com

The impact of the Google “Golden Triangle” has been discussed worldwide. Mediative (formerly known as Enquiro), revealed Google’s “Golden Triangle” for the very first time in 2005 as part of a ground-breaking research study, indicating that there exists are area of intense eye scan activity at the top left hand corner of the search results page, shown in the image below.

After Google's updates: how to judge the quality of a link

Article by Axandra

Article by Axandra
SEO software

When you build links to your website, you want lasting results. It does not make sense to invest your time in search engine optimization methods that are just a flash-in-the-pan.

Google's recent algorithm updates have shown that your website can get in major trouble if your website has the wrong type of backlinks. How do you judge the quality of a website? What is a good website and from which web pages should you get links?

Google Drops Authorship

by Jody Nimetz

by Jody Nimetz
http://www.mediative.com

To set the tone for this post I would like to state that IMO this is not a big deal.  How many of you were leveraging Authorship?  Better question might be how many of you noticed a difference in your traffic or click activity to your site with authorship in place?  Does the fact that Google has dropped authorship have a direct impact on your bottom line?  Probably not.  However there are those who may have questions about this latest change from Google so let’s take a look at this in greater detail.

Google Gives Secure SSL/HTTPS Sites Ranking Boost

by Jody Nimetz

by Jody Nimetz
http://www.mediative.com

Having a secure website (i.e. https) may just give you a bit of a boost in search visibility. Google has announced that they are now using HTTPS/SSL as a ranking signal in their Google search algorithm.

SSL Defined: For those not aware SSL stands for Secure Sockets Layer and is a standard security technology/protocol for “establishing an encrypted link between a server and a client” (i.e. a web browser or email client). (Additional information here). In essence SSL helps encrypt data that is being transmitted.

HTTPS stands for Hypertext Transfer Protocol Secure.

Original announcement from Google: http://googlewebmastercentral.blogspot.ca/2014/08/https-as-ranking-signal.html

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