Search Engines

Deep Dive Into the Elements of Google’s SERP: The Carousel

by Admin



by Rebecca Maynes
http://www.mediative.com

These results are taken from Mediative’s latest research “Google’s Evolving Results Page and The Impact on Your Business”.  For more background as to the purpose behind the study and methodology, download the full study, or read the first blog post in this series.

Carousel listings are a new feature in the US that are not widespread yet in Canada. They are part of Google’s Knowledge Graph results and in part were a precursor to results that we could expect to see from Google’s Hummingbird algorithm update where Google is attempting to deliver more semantically relevant search results.


Google Penguin 3.0 is here - What you have to do now

by Admin



Article by Axandra
SEO software

In a video on YouTube, Google's John Mueller confirmed that the Google Penguin 3.0 update had been released yesterday. How will this affect the rankings of your web pages and what do you have to do now?


Deep Dive into the Elements of Google’s SERP: Local Listings

by Admin



by Rebecca Maynes
http://www.mediative.com

These results are taken from Mediative’s latest research “The Evolution of Google’s Results Pages and Their Effects on User Behaviour”.  For more background as to the purpose behind the study and methodology, download the full study, or read the first blog post in this series.

In our 2014 Google SERP research, we did not see as much interaction with the local listings as we would have expected. This could partly be attributed to the fact that these searches were being conducted on a desktop computer. Even though we told participants to “imagine” they needed to find a local home store, the reality is, we cannot replicate the exact behaviour. It is more likely that a local search such as this would be conducted on a mobile device, in which case the mindset and environment of the searcher is very different. Either way, the results are still noteworthy.


Google announces another Panda update

by Admin



Article by Axandra
SEO software

In a post on Google , Google's Pierre Far announced the latest version of Google's Panda update. How will this update affect the rankings of your web pages on Google? What can you do to make sure that your web pages get better rankings?


Google’s Algorithm and Search Results Page Have Changed Significantly Since 2005

by Admin



by Rebecca Maynes
http://www.mediative.com

The impact of the Google “Golden Triangle” has been discussed worldwide. Mediative (formerly known as Enquiro), revealed Google’s “Golden Triangle” for the very first time in 2005 as part of a ground-breaking research study, indicating that there exists are area of intense eye scan activity at the top left hand corner of the search results page, shown in the image below.


After Google's updates: how to judge the quality of a link

by Admin



Article by Axandra
SEO software

When you build links to your website, you want lasting results. It does not make sense to invest your time in search engine optimization methods that are just a flash-in-the-pan.

Google's recent algorithm updates have shown that your website can get in major trouble if your website has the wrong type of backlinks. How do you judge the quality of a website? What is a good website and from which web pages should you get links?


Google Drops Authorship

by Admin


05 Sept

by Jody Nimetz
http://www.mediative.com

To set the tone for this post I would like to state that IMO this is not a big deal.  How many of you were leveraging Authorship?  Better question might be how many of you noticed a difference in your traffic or click activity to your site with authorship in place?  Does the fact that Google has dropped authorship have a direct impact on your bottom line?  Probably not.  However there are those who may have questions about this latest change from Google so let’s take a look at this in greater detail.


Bing explains how they detect, process and filter out search spam

by Admin



Article by Axandra
SEO software

Some days ago, Igor Rondel, Principal Development Manager, Bing Index Quality, published a blog post about the way Bing treats web spam. His post explains how Bing detects, processes and filters out search spam from their index.


How will Google's 'near match' change affect your AdWords campaigns?

by Admin



Article by Axandra
SEO software

Google announced that your exact match and phrase match keywords in Google AdWords will be matched with ‘variation’ or ‘near match’ starting in September. What does this mean and how will it affect your Google AdWords campaigns?


Is HTTPS really necessary to get high rankings on Google?

by Admin



Article by Axandra
SEO software

Last week, Google announced HTTPS as a ranking signal. According to Google, websites that use HTTPS might get a small ranking boost. Is this ranking boost relevant and what do you have to do to benefit from this change?


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