Google: your regular web pages influence your mobile rankings

Article by Axandra

Article by Axandra
SEO software

In a video on YouTube, Google's John Mueller said that the desktop version of your web pages will influence the position of your web pages in Google's mobile search results. A user was afraid that hidden content in the mobile version of his web pages had a negative influence on the rankings:

"We are looking at the desktop version. That's the canonical version so if you have the connection between the two pages, if they're separate pages and we'd be looking at the desktop version and that someone would be using for indexing.

So if it's visible on the desktop version and you're kind of holding it away, simplifying it on the mobile version, then that's absolutely fine.

If we run across situations where we see that people are abusing this that they're kind of [...] showing cartoons on the desktop side and showing adult content on the mobile site then that is something where we might have to reconsider that and see what we are doing there."

Google: why your website fails the "mobile-friendly" test

Article by Axandra

Article by Axandra
SEO software

Some days ago, Google released a new tool that enables you to check if your website is mobile-friendly. Websites that pass Google's test will be labeled with "mobile-friendly" on Google's search result pages for mobile devices.

Some websites did not pass that test although they are mobile-friendly. Why did this happen and what can you do to make sure that your own site passes the test?

Google: why your website did not recover from the Penguin update

Article by Axandra

Article by Axandra
SEO software

Google released a new version of the Penguin algorithm about a month ago. Websites that were penalized by a previous Penguin update should have recovered with the new update if they removed spammy links in the meantime.

This did not happen for all websites. What's the reason for that and what can you do to make sure that your own website will recover?

How Does the Changing Google SERP Affect Different Types of Businesses?

by Rebecca Maynes

by Rebecca Maynes
http://www.mediative.com

Over the past few weeks we have posted a 10-post blog series focusing on the changing nature of Google’s search engine results page, and how searcher behaviour has changed accordingly. The blogs were based on Mediative’s latest research project, “Google’s Evolving Results Page and The Impact on Your Business” which can be downloaded for free.

10 Ways to Prepare for Google Algorithm Chaos

by Jody Nimetz

by Jody Nimetz
http://www.mediative.com

The Phenomenom of Google Algorithm Watching

In Google’s attempt to organize the World’s information, a new phenomenon has transpired in recent years, the algorithm watch.  Search marketers (and others) have tried to gain an understanding into Google’s algorithm (of which there are many) to try and understand just how Google returns results for Apple the brand (not the fruit) when you perform a search for “apple” in Google. While some have tried to reverse engineer Google’s algorithms, a major update can leave Webmasters and site owners scratching their heads.  Google has brought the whole issue of algorithm watching upon them.  In fact, they used to announce (or leak) when there was a major algorithm update. I’ve been writing about Google algorithm updates for years such as hereherehere and here. The fact is one of my initial projects in this industry was to identify and research what the Florida Algorithm Update was all about.  So my experience with Google algorithm updates is vast.  Here is a reminder about some of Google’s most well- known algorithm updates:

Deep Dive Into the Elements of Google’s SERP: The Carousel

by Rebecca Maynes

by Rebecca Maynes
http://www.mediative.com

These results are taken from Mediative’s latest research “Google’s Evolving Results Page and The Impact on Your Business”.  For more background as to the purpose behind the study and methodology, download the full study, or read the first blog post in this series.

Carousel listings are a new feature in the US that are not widespread yet in Canada. They are part of Google’s Knowledge Graph results and in part were a precursor to results that we could expect to see from Google’s Hummingbird algorithm update where Google is attempting to deliver more semantically relevant search results.

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