Search Engines

Importing Google AdWords Campaigns into Bing Ads

by Admin


17 Jun
 None    Search Engines

by Elsa Brink
http://www.mediative.ca

A great functionality that was introduced to the Bing Ads interface is the ability to duplicate your Google AdWords campaigns through their Bing campaign import tool. The tool interfaces with the Google API directly and allows you to select your campaigns after using your Google account to log in and navigate to your account.

Once the appropriate campaigns have been selected to import, Bing does all the heavy lifting for you generating all the appropriate campaigns and copying over most of the settings.

Google: how many pages can I add at once?

by Admin


13 Jun
 None    Search Engines

Article by Axandra
SEO software

In an online video, Google's Matt Cutts answered the question of another Googler, John Mueller. If your website has an archive of hundreds of thousands of pages, should you add these pages at once or in stages?


Official Google information: what to expect from Google in the coming months

by Admin


23 May
 None    Search Engines

Article by Axandra
SEO software

Spammers beware! This summer, Google is going after black-hat and link spammers. In a video on YouTube, Google’s Matt Cutts announced 9 things that Google will do within the next months. How do these changes affect the position of your web pages in Google’s search results and what can you do to protect your rankings?

Taking a Closer Look at Bing Ads – SEMPO Search Summit 2013

by Admin


21 May
 None    Search Engines

by Marta Turek
http://www.mediative.ca

On May 14th, Bing & SEMPO jointly hosted the second annual SEMPO Canada Search Summit. Topics included social media and search marketing, mobile search, Bing Ads product improvements, analytics, reporting, SEO audits & measuring SEO metrics. Mediative presented a controversial topic in comparing elements of Bing Ads vs. Google AdWords. Suffice it to say, the presentation was well received, even by Bing Ads representatives present on the day.

Google Penguin 2.0: The End of Traditional Link Building & Webspam?

by Admin


17 May
 None    Search Engines

by Jody Nimetz
http://www.mediative.ca

Yesterday, Matt Cutts shared an update on what’s coming up from Google in the next few weeks.  He made mention of Penguin 2.0 which appears to be a substantial update on the original Penguin.  The goal of Penguin 2.0 appears to be to reduce the rank of sites that are using black-hat SEO techniques that includes items such as keyword stuffing, cloaking, or participating in link schemes.

Why linking to other websites can help your Google rankings

by Admin


16 May
 None    Search Engines

Article by Axandra
SEO software

Many people are not aware that links to other websites can have a positive influence on the rankings of their web pages on Google.

The reason for that is that Google uses 'long clicks' to determine the quality of a search result. Understanding this ranking factor will help you to improve the position of your pages on Google's search result pages.

Google Local Search: More Changes Coming?

by Admin


14 May
 None    Search Engines

by Jody Nimetz
http://www.mediative.ca

It seems like Google still does not know what to do with their Local Search product.  Things again appear to be changing on the Local front as Google recently removed the link to Places search. The link, which had been previously located in Google’s “More” drop-down menu option, is no longer there.  What this means is that local businesses can only be found via search (paid or organic), Google+ Local, or Google Maps.

Google: the top 5 SEO mistakes that webmasters make

by Admin


09 May
 None    Search Engines

Article by Axandra
SEO software

In an online video, Google's Matt Cutts revealed the most common SEO mistakes that webmasters make.


Web page optimization tip: don't fall for fake Google results

by Admin


01 May
 None    Search Engines

Article by Axandra
SEO software

Do you sometimes get search results that are unexpected and hard to explain? The reason for that might be that Google displays fake search results to fool spammers. This has a major influence on how you should optimize your web pages.

A new search engine challenges Google

by Admin


24 Apr
 None    Search Engines

Article by Axandra
SEO software

A new search engine tries to challenge Google. It doesn't rely on backlinks and it actually delivers good results. Could this be a real alternative to Google? How can you make sure that your website will be found in this search engine?

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