Search Engines

All you need to know about Google's new 'Hummingbird' algorithm

by Admin


03 Oct
 None    Search Engines

Article by Axandra
SEO software

Some days ago, Google announced a new search algorithm. The new algorithm has the code name 'Hummingbird' and Google says that it should deliver better results than the previous algorithm. How does this influence the Google rankings of your website?

Google Makes Organic Keyword Referrals 100% Not Provided: Now What?

by Admin


30 Sept
 None    Search Engines

by Jody Nimetz
http://www.mediative.ca

On Monday news broke that Google has finally made the move to move entirely to secure search.  What this means is the Google no longer shares organic keyword referral information and that (not provided) data as communicated in Google Analytics is now 100%.

Official Google information: the disavow backlinks tool can harm your website

by Admin


11 Sept
 None    Search Engines

Article by Axandra
SEO software

Using Google's link disavow tool can have a negative influence on the Google rankings of your website. If you plan to disavow backlinks in bulk you might want to reconsider your strategy.

Google Keyword Tool Replaced by Keyword Planner

by Admin


05 Sept
 None    Search Engines

by Jody Nimetz
http://www.mediative.ca

Speak with any organic search strategist and they will tell you that keyword research is the key to any organic search campaign. For the past few years one of the tools used by many SEO and webmasters has been Google’s Keyword Tool. It was clean and concise and great for obtaining estimated search volumes for potential keywords that one wanted to incorporate into their content and optimization efforts. Now if you try to access the Google Keyword Tool, you will see an error page stating that Keyword Planner has replaced Keyword Tool. As Barry Schwartz from SEO Roundtable stated:

“The keyword tool is one of the oldest and most useful tools from Google. Seeing it go is pretty historic.”

How Google creates fear, uncertainty and doubt

by Admin


04 Sept
 None    Search Engines

Article by Axandra
SEO software

Fear, uncertainty and doubt (FUD) is a tactic used in sales, marketing, public relations, politics and propaganda. Google uses this method to get more people to their paid search offering.

Google’s Pay Per Gaze: Traditional Media Channels become Performance Media

by Admin


30 Aug
 None    Search Engines

by Kyle Grant
http://www.mediative.ca

The longtime adage of “I know that 50% of my adveristing is working, I just don’t know which half” may be coming closer to an end. Google is devising a way to track engagement with more traditional advertising channels. Users are usually bombarded with advertisements continuously throughout the day; however, Google’s Pay-Per-Gaze Technology may let advertisers know just how effective their ads are and how their ads stand out from the constant competition for the consumer’s attention.

Official Google information: everything you need to know about authorship

by Admin


28 Aug
 None    Search Engines

Article by Axandra
SEO software

Google has recently published frequently asked questions about the rel="author" tag.

johnmu-authorship.png

For example, you cannot use mascots in the author image, you shouldn't have multiple Google+ profiles for multiple languages, and authorship isn't for product listings. Here are the details:

Official: 11 types of backlinks that Google does not like

by Admin


31 Jul
 None    Search Engines

Article by Axandra
SEO software

Google has updated the link schemes web page that shows examples of backlinks that Google considers spam. New to the list are article marketing or guest posting campaigns with keyword rich anchor text links, advertorials that contain paid links, and links with optimized anchor text in press releases and articles.

There are more backlink types that might get your website in trouble. Here's the list:

Google’s Matt Cutts talks about the importance of backlinks

by Admin


17 Jul
 None    Search Engines

Article by Axandra
SEO software

Since Google's Penguin update, many webmasters are worried about the importance of backlinks. Last Wednesday, Google's Matt Cutts talked about the importance of links in an online interview. Here are the key takeaways from the interview:

Bing insider talks about search engine optimization

by Admin


19 Jun
 None    Search Engines

Article by Axandra
SEO software

On the official Bing blog, Bing's Duane Forrester shared insights on search engine optimization. Duane Forrester is Senior Product Manager of Bing's Webmaster Tools and he knows what he's talking about.

Here are his main statements:

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