by Admin
by John Alexander
http://www.onlinewebtraining.com
If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. After all, it's true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It's all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site?" For many Web site owners, their source of traffic is an after-thought.
It's much wiser, to first try and discover what keyword phrases people are searching for on the major search engines and then optimize Web content for those specific phrases. However, there are still further regions to explore that go beyond keyword research. Let's call it researching the "behavior" of your target audience.
by Admin
Copyright Axandra.com
Web site promotion software tools
Last week, we explained that fast loading web pages are crucial to your web success. However, even if your web pages load fast, web surfers might still not purchase something on your web site.
by Admin
Copyright Axandra.com
Web site promotion software tools
Even if you have obtained high search engine rankings for your web site under your important keywords, and even if you have hundreds of visitors per day, web surfers still might not purchase something on your web site.
Why do visitors sometimes not convert into sales? We'll give you several reasons that can prevent surfers from buying on your web site.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
There's a reason not every chess piece moves the same way. Together, you can use the tactical advantages of a knight, a queen or a rook to execute your strategy. There are chess players that react to every move as it comes, playing the game at a purely tactical level. This is the way most of us start (and pretty much still the way I play). You don't think ahead to what the next move could be. Strategy plays no part. Each turn, you look at the board and make what appears to be the best move.
Now, if your heart is set on becoming a competitive chess player, you probably won't go too far with this tactical approach. At some point, you'll have to start playing the game at the strategic level. You will need to look at the big picture, and explore the possible impact of all your opponent's future moves.
In my opinion, search marketing is a game that's been played at the tactical level for the past 8 years. Strategy hasn't really been part of the game. That's going to have to change.
by Admin
by Scottie Claiborne © 2003-2004,
All rights reserved under U.S.and international law.
http://www.successful-sites.com
One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I've come up with an analogy from another industry that makes it easier to understand.
by Admin
Robin Nobles was the very first person to develop a structured series of comprehensive courses and lessons which are recognized and approved by the US educational system for training people in search engine marketing skills. Robin Nobles celebrates her 6th year in the online Web training business with her ever popular SEO certification courses at http://www.onlinewebtraining.com.
Hattiesburg, MS (PRWEB) July 15, 2004 -- Today we bring you the 4th in a series of interviews conducted by Robin's business partner John Alexander, who is looking up some of Robin's very earliest online students and asking them about their recollections of what it was like building SEO skills way back in 1998 and how far they've come in the SEO industry since then.
by Admin
by Rob Sullivan
http://www.enquiro.com
A research group called the Customer Respect Group has just released a study outlining how well 100 websites do when dealing with their customers.
The sites surveyed included Microsoft, Wal-Mart, Home Depot, Chevron, Ford and General Electric to name just a few.
by Admin
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker...because your online success depends on getting accurate keyword counts!
Part 3
by Robin Nobles
(Continued from Part 2.)
Finally: Making sense of the numbers (here comes the shock).
Ok, now that you understand the artificial skew and the alternatives that can correct for it, let's move on to analyze the numbers given by Overture's STST and Wordtracker's keyword selection service (KSS) using the search term(s) keyword(s).
by Admin
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker...because your online success depends on getting accurate keyword counts!
Part 2
by Robin Nobles
(Continued from Part 1.)
by Admin
by Rob Sullivan
http://www.enquiro.com
If you monitor the SEM industry at all you may have noticed a lot of buzz the past week or so about reputation management. That is, using the web to influence your (or someone else's) reputation, either positively or negatively.
Reputation management can be a scary thing, when you start to think about it. Simply because it's so easy to manipulate search results to achieve your goal. Easy in that in many cases it is the number of links which ultimately affect your reputation.
Also known as Google Bombing, the idea is to build as many links as you can on a given keyphrase to artificially inflate your rankings to the top of the search results.
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