by Admin
by Brenda Wright
by Brenda Wright
http://www.enquiro.com
Achieving the right mix of search engine marketing brilliance and technical savvy for a website can be a challenge.
A recent forum I encountered on 301 redirects brought this issue clearly into focus. I came away with the distinct impression that there were two types of search engine marketing experts in that forum - 'techies' and 'marketers' - each with their own very valid opinions. The 'techies' saw the 301 as a perfect solution to remove pages from a site but retain their value from a search engine ranking perspective and ensure that existing links and bookmarks were directed to the corresponding new page on the site. The 'marketers' appeared to focus on the sales process and the value of the new pages to visitors and preferred to let the search engines find the new pages 'naturally' to avoid the work involved with setting up 301s. It can take a fair amount of time to set up 301s if hundreds of pages are involved.
When I was in school, we were given a valuable life lesson from a poem about the 6 Blind Men of Indostan. It taught us that while everyone may have their own strongly held opinion of a situation, there is seldom one 'totally correct' view.
By addressing the search engine marketing and technical needs of our clients, Enquiro addresses the needs of both the search engine and the target customer. We realize full well, that increasing the search engine visibility of a website has no value if the website is not target customer friendly. We also realize that a website that is target customer friendly, but is not being found by the major search engines will fall far short of its profit potential.
Keeping the two in balance is not an easy task - but careful planning and follow through that addresses the marketing needs of our clients as well as their search engine technical needs - combined with an open holistic approach to search marketing, allows Enquiro to help our clients achieve optimal website success.
PS - Yes, do put 301s up for all the pages that are being removed and make sure that the new pages are target customer friendly and a sound part of the website's overall sales process and goals.
Brenda Wright
Head Sponsored Search Strategist
Enquiro Full Service Search Engine Marketing
Copyright 2005 - Enquiro Search Solutions.
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