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Action plan: how to change the titles of your web pages to get more visitorson 08 Jul Posted by Admin Category: Site Promotion |
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Copyright Axandra.com Web site promotion software The titles that you use for your web pages are very important. They are an important factor for the ranking algorithms of search engines and they are the first thing that web surfers see when they find your website in the search results.  Depending on which kind of traffic you want to attract, you should use different title formats on your web pages: 1. News titles (not so good for SEO) This kind of title is often used by bloggers and news websites. Here are some examples:
The problem with these titles is that they are not good for search engine optimization. These titles usually don't contain relevant keywords and they don't look very attractive in the search results. There won't be many people who will type "Parking fees spark meter madness" in Google's search box so it's not likely that the page will get many visitors through search engines. 2. Shopping titles (good for SEO) Shopping titles usually contain a product name that is used by web surfers. If they also contain a call to action, you can get targeted visitors with these titles. Here are some examples:
The first shopping title is rather descriptive because it only lists the features. The other titles contain a call to action (buy now), prices and additional benefits (free shipping). People who want to buy an ASUS Eee PC probably will click on the title with the call to action while people who are looking for product information might choose the first title. 3. Information seeker titles (good for SEO) Information seeker titles won't attract buyers but people who are looking for information about a special topic. Here are some examples:
These web page titles are good because they will attract visitors over a long time period. People are always looking for "how to" articles and solutions to their problems and you will get long term, constant traffic with these pages. Action plan: how to change your current web page titles Good web page titles can make a huge difference in the number of visitors that your website gets. For that reason, you should check the titles of all web pages of your website now:
 People judge books by their covers and search results by web page titles. If you want to get as many website visitors as possible, you should develop engaging titles for all pages of your site. In addition to the title of your web pages, many other elements influence the position of your pages |