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A Frog in Boiling Water: Is the Fortune 500 Client All They’re Cracked up to Be?

on 26 Jan  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

P&G’s new CEO, Bob McDonald was asked, in a recent interview with Ad Age, what keeps him up at night:

The biggest thing is the parable of the frog in the boiling water. That’s why today, of the Fortune 50 from 1955, only nine o