Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.

If you do not have a newsletter for your site, you may have to consider researching about them, and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready to attract subscribers and traffic to your site.

In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own newsletter for your site. Here are five things to consider when publishing a newsletter.

1) Make sure that the content of your newsletter pertains to and is losely associated with your business or the theme of your site. You have started a site and the theme for your site will always be something you are knowledgeable about. For example, if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.

Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated on that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.

2) Ensure that you have well written, information packed and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammar, for it to look professional.

3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledge in that field is not questioned. If you lose the trust of your subscribers they may decide to unsubscribe, causing you the loss of potential sales.

4) Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that your subscribers have already read it before, and have prior knowledge to this information. They will lose interest in your newsletter and won't get to read what is most important, your ads. They may not open or read any of your succeeding newsletters, having lost interest in your writing.

5) Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get you into a lot of trouble. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.


Dan Beal is an independent business consultant and a personal instructor for learning how to publish your own newsletter. For more information go to http://www.danbeal.com or email Dan at -email-