PromotionData Blog

2008-05-12T00:05:00.000-07:00

Topic : Internet Related

Web analytics - Wasting your time

by Manoj Jasra
http://www.enquiro.com

Web Analytics is not easy and can take up much of you time so it’s important to concentrate on the things which have the most benefit to your business. Below I have outlined the types of things you shouldn’t measure as well as some areas where you could potentially end up wasting time rather than focusing on tactics and metrics which will actually help your strategy to succeed.

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2008-05-09T00:05:00.000-07:00

Topic : Internet Related

Blog posts that get attention

by Sharon Housley
http://www.feedforall.com

Blogs are now a dime a dozen, and bloggers need to make their blog posts stand out. Developing a blog following is not as easy as it once was. Learn how to write blog posts that attract readers and retain their attention. Follow these guidelines to cultivate readers...

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2008-05-08T01:16:00.000-07:00

Topic : General

Email marketing for new businesses

by Robert Burko
http://www.eliteemail.com

Email marketing software is an essential tool in the arsenal of many existing business. But when you're starting a new business, there are so many items and considerations to keep in mind that it's easy to let such an important tool slip through the cracks. That can be a costly mistake for many startups.

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2008-05-07T01:48:00.000-07:00

Topic : Search Engines

How much is a Google top ranking worth

Copyright by Axandra.com
Web site promotion software

High rankings on Google can make the difference between an extremely successful online business and a total failure. The position of your website in Google's search results can make or break your business.

But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?

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2008-05-06T00:05:00.000-07:00

Topic : Internet Related

How to move your site to a new domain according to Google

by Jody Nimetz
http://www.enquiro.com

Anytime a client considers changing their site architecture or is planning a website redesign or decides to move their Website, we work with them to ensure that they do not experience an adverse effect on their rankings in the search results. Anytime you plan on moving your site, you should have a plan. The best case scenario is that the move should be transparent, at least to the search engines so that your site does not tank in the rankings.

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2008-05-05T00:05:00.000-07:00

Topic : General

Developing an affiliate program for your website

by Michael Fleischner
http://goodmarketingtips.blogspot.com

One of the best ways to improve traffic to your website is with the help of targeted websites who earn money promoting other peoples products. One of the websites I work on generates more than 35% of its revenue from other sites selling their products and services. If developed correctly, affiliate programs can have a significant impact on your revenue.

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2008-05-02T02:47:00.000-07:00

Topic : Internet Related

Tips for choosing a domain

by Sharon Housley
http://www.feedforall.com

Choosing a domain is one of the first steps in establishing an online presence. Changing a domain after-the-fact can be time consuming, and can be harmful to search engine ranking, so it is best to get it right the first time around. Follow these simple steps to select a domain name that will represent your online brand...

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2008-05-01T00:05:00.000-07:00

Topic : Internet Related

How to optimize your web analytics process

by Manoj Jasra
http://www.enquiro.com

Having frequently been involved with the web analytics process I have noticed some consistent issues with web analytics both from an agency and in house perspective. I am not talking about data quality or even vendor selection, I am talking about how web analytics strategically fits in within an organization.

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2008-04-30T00:05:00.000-07:00

Topic : Site Promotion

Can your website usability influence your search engine rankings

Copyright Axandra.com
Web site promotion software

Do search engines care about the usability of your web pages? Does it make a difference whether your web pages are easy to navigate or not?

A recent patent application from Yahoo indicates that search engines might take a look at your web page design. The document includes a long list of factors that search engines can consider to determine the usability of a web page.

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2008-04-29T00:05:00.000-07:00

Topic : Site Promotion

Why an SEO web design expert can make your company successful

by Lee Smith
http://www.uwdl.com

Using a SEO expert can dramatically improve the success of your website(s). SEO or search engine optimisation as it is commonly known, is performed by internet marketing specialists that can get you top ten rankings on major search engines such as Google, Yahoo and MSN. SEO is sometimes referred to as not being necessary but it is a crucial factor in online marketing and can produce as much as a 1000% increase in targeted traffic, or even more, depending on various factors that govern the success of search engine optimisation.

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2008-04-28T00:05:00.000-07:00

Topic : General

Strategy Spotting - How to tell when you find one

by Gord Hotchkiss
http://www.enquiro.com

The difference between tactics and strategy can be monumental in the success of any marketing, and search is no exception. So, what are the telltale signs of a strategy? How can you tell when you’re dealing with a basketful of tactics rather than a well thought out strategic plan? Here are some things to look for.

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2008-04-25T00:05:00.000-07:00

Topic : Internet Related

Value Ad - Made for AdSense websites

by Sharon Housley
http://www.feedforall.com

Who wants to make money from AdSense? Or a better question: who does not want to make money from AdSense?

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2008-04-24T00:05:00.000-07:00

Topic : Site Promotion

How the age of your and other peoples websites affects your rankings

Copyright by Axandra.com
Web site promotion software

High rankings on all major search engines are influenced by the number of web pages that link to a web page and by the quality of the web pages that link to a page.

Links from popular and trusted web pages have a bigger impact on the search engine rankings of a web page than links from less popular and trusted pages.

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2008-04-23T00:05:00.000-07:00

Topic : General

Segment your audience to boost email marketing software results

by Robert Burko
http://www.eliteemail.com

Using email marketing software can vastly improve your marketing initiative and help you achieve your goals. But, once you've decided to make email marketing software a part of your marketing mix, what can you do to help boost your results and ensure you get the greatest return on investment (ROI) possible?

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2008-04-22T00:05:00.000-07:00

Topic : Internet Related

Think you are strategic - Think again

by Gord Hotchkiss
http://www.enquiro.com

It’s one of the banes of this industry that we often use the words “strategies” and “tactics” interchangeably. Conferences that fly the strategy banner offer a deep dive into multiple tactical tracks. Sessions that promise cutting edge strategies in fact deliver tactics. Now, I have nothing against tactics. The right tactic can be a beautiful thing, when it’s used to execute on a strategy. But they’re not the same thing.

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2008-04-21T00:05:00.000-07:00

Topic : Search Engines

Study - what do people click in search results

Copyright Axandra.com
site promotion software

A new study about the click behavior of web searchers has been released this month. The study shows that searchers click specialized content within general search results more than they do within the results of specialized searches.

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2008-04-18T00:05:00.000-07:00

Topic : Internet Related

Avoid duplicate content penalties

by Sharon Housley
http://www.feedforall.com

Large search engines attempt to filter their search results by removing any results that duplicate the content of other search results. Such filtering is referred to as "duplicate content penalty".

It is important to understand and identify what "duplicate content" actually is. Duplicate content is generally defined as substantive blocks of text that are copied from one site to another. Some webmasters try to use duplicated content in an attempt to manipulate and influence search engine rankings. The search community still occasionally debates the legitimacy and existence of duplicate content filters, but whether they exist today, or will exist tomorrow, is really irrelevant. Most webmasters have simply accepted the fact that the duplicate content penalty is currently enforced by at least some of the major search engines.

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2008-04-17T00:05:00.000-07:00

Topic : Internet Related

Avoid spammy subjects with email marketing software

by Robert Burko
http://www.eliteemail.com

Email marketing software can be an amazing tool in your marketing arsenal, and can bring about great results. But those results can only be attained if you use it properly. Every email marketing software on the market today will prompt you to enter a ‘subject' for your email. Even though your subject may only be a few words (a fraction when compared with all the content in your actual message!), it can be the make it or break it factor for your email marketing campaign. This article will outline what the email subject is, various pitfalls to avoid, and how to select a good subject for your campaign.

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2008-04-16T00:05:00.000-07:00

Topic : Internet Related

Get your website solution up right and climb the mountain of success

by Gudmundur Sigurdarson
http://www.redknightmarketing.com

Just like in the traditional brick and mortar business there are some fundamental rules that apply to being able to have success in the online business world. Being a business coach and working with online media for over a decade, you start seeing the trend for where most people go wrong. So the question is, are you falling into the same pit and those who fail or climbing the mountain of success?

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2008-04-15T00:05:00.000-07:00

Topic : General

Making a new world up as we go

by Gord Hotchkiss
http://www.enquiro.com

The frequent flier blitzkrieg continues. This week’s stop, Sydney, Australia for SMX. In the opening keynote, Danny Sullivan asked Google’s Marissa Mayer what keeps her at Google. Her answer was that there are just too many really interesting, really hard questions still to be answered. She likened it to the world of scientific discovery and pegged the current state of search and online as analogous to the 15th or 16th century. Sir Isaac Newton has just discovered gravity.

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2008-04-14T00:05:00.000-07:00

Topic : Internet Related

Search Engine Optimization - Gearing up for 2008 and beyond

by Jeff Wild
http://www.artitude.com

The SEO paradigm shift has already started kicking in. As search engine algorithms evolve, more weight is placed on trust-based factors and topical-relevance forcing marketers to sharpen up or lose their edge. Keyword density, perfect anchor text alignment and sheer volume of link equity will not cut it any more.

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2008-04-11T16:27:00.000-07:00

Topic : Search Engines

A major Google algorithm update might be on the way

Copyright Axandra.com
Web site promotion software

Webmasters in a discussion forum have noticed changes in Google's search results. Do we have to expect a larger ranking algorithm update? How will this influence the ranking of your web pages in Google's search results?

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2008-04-10T00:05:00.000-07:00

Topic : General

Color brochures may be one of the most versatile items in your marketing arsenal

by Print Place
http://www.printplace.com

Color brochures may be one of the most versatile items in your marketing arsenal. They are attractive, portable, and inexpensive, but perhaps their greatest advantage is that they are easily customized to take advantage of any opportunity that presents itself. When you attend a trade show or conference, you can come equipped with brochures designed specially for the event and take advantage of the common interest that is bringing the attendees together. You might even be able to generate business by offering a conference only discount to those that attend, if anyone picks one up and reads it. And with these ABCs you can increase your chance of that happening.

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2008-04-09T00:54:00.000-07:00

Topic : Internet Related

Email marketing software helps teachers communicate

by Robert Burko
http://www.eliteemail.com

Email marketing software obviously isn't the answer to solving the education problems found in many counties around the world today. To think that would be ludicrous. But, if you ask any parent or student at any academic level who the single greatest influence is on their learning experience, they will say it's the teacher. If that's the case, then the more tools we can put at teachers' disposal to help them succeed, the more steps we take in the right direction. That is why many teachers have adopted email marketing software solutions (and more continue to try it out each day) in an effort to keep students interested in classroom material, among many other tactics.

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2008-04-08T00:05:00.000-07:00

Topic : General

Images in email marketing

by Michael Bloch
http://www.tamingthebeast.net

How you treat images in marketing related emails can really make or break a campaign.

Back in the days of plain text emails, copy was king. Nowadays, we're able to to relay much of what we once had to explain through the written word with the use of images; but there are many traps for the unwary.

Here's a few quick tips on the use of images in emails to help you have them work for you to improve response rates rather than against you.

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