PromotionData Blog
A community project for site promotion and development.
Saturday, August 12, 2006
How to use the NOODP tag to influence your search engine listings
Copyright by Axandra.com
Web site promotion software
If your web site is listed in the Open Directory Project (ODP, dmoz.org) then Google and MSN will often use the text that the ODP uses to describe your web site in their own search results.
Unfortunately, the descriptions in the Open Directory Project are often outdated and they don't reflect the current status of a web site. That means that your web site might be listed with an outdated description in the search results on Google and MSN.
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Friday, August 11, 2006
Selecting a Search Engine Optimization Company
by John Hayward
http://www.add-articles.com
However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization company.
When looking at different companies, begin by considering the approach they employ to raise your search engine positions. Steer clear of companies that use cloaked, doorway, or bridge pages to raise your positions. These techniques violate most search engine policy, and in the worst case scenario, will only get your website severely penalized, if not removed entirely from a search engine's index.
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Thursday, August 10, 2006
Do You Know the Way to San Jose?
by Gord Hotchkiss
http://www.enquiro.com
At the end of this week, thousands of search marketers will begin their pilgrimage to the west, to the mecca of search that is San Jose. It’s time for what has emerged as the premier search gathering, the west coast version of Search Engine Strategies. This show always marks a bit of an annual milestone for me.
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Wednesday, August 09, 2006
Interested In Increasing Your Search Engine Ranking?
by John Hayward
http://www.add-articles.com
At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.
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Tuesday, August 08, 2006
Google search engine optimisation and their 80/20 rule
by David Callan
http://www.akamarketing.com
Search engine optimisation or optimization (with a ‘z’ or is that ‘zee’ if your from across ‘the pond’) techniques are constantly evolving. This evolution is in response to the evolution of search engines such as Google, Yahoo and MSN. Google in particular has come to be seen as the most sophisticated and advanced search engine as it is armed with an array of anti-spam technology.
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Monday, August 07, 2006
How to Protect Your Search Engine Rankings
by John Hayward
http://www.add-articles.com
The good news is that search engines have figured this out, and are now on guard for "spam" pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine's index.
The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the "spam" net and tossed from a search engine's index, even though you have done nothing to deserve such harsh treatment. But there are things you can do - and things you should be sure NOT to do - which will prevent this kind of misperception.
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Sunday, August 06, 2006
Increasing Link Popularity
by John Hayward
http://www.add-articles.com
You are probably wondering what the blazes is popular about a link. Well, in a word - plenty. Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you are probably wondering, how do I make my link popular?
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