What Google knows about your domain name

by Admin


01 Jun
 None    Internet Related

Copyright by Axandra.com
Web site promotion software

There's a lot of speculation about the information that Google has about domain names. Last year, Google became a domain name registrar but they haven't offered domain registration services in the meantime.

There must be another reason why Google decided to become a registrar. What does Google know about your domain name and what do they not know?


Tips For Search Engine Optimization

by Admin


31 May
 None    Site Promotion

by S. Housley
http://www.feedforall.com

Not only do you have just a few seconds to grab the attention of the web visitor, content developers must perform well within search engine searches so they are "found"when web surfers search on related keywords or phrases. In order to perform well, a website must have traffic. Decent traffic will result if a website ranks well in search engines, that is why strong placement in search engines for critical keywords and phrases is essential.

When struggling with search engine optimization just go back to the basics. What do search engines want? Search engines want to return search results, that are relevant and useful to the searcher. Webmasters can help search engines discern what keywords or phrases their site relates to.

Welcome to the Search Marketing Sweat Shop

by Admin


30 May
 None    General

by Gord Hotchkiss
http://www.enquiro.com

In the latest Business Week, buried on page 70, there's a story about outsourcing in search marketing. The story is titled "Life on the Web's Factory Floor" and it's about the thriving business in assembling search marketing ads. From the description, it sounds like search marketing is nothing more than a big Scrabble game. You throw a bunch of combinations of words up in the air, see how they land and cut and paste them into your ads. In fact, in the story a search marketing specialist is defined as someone who 'types phrases to drive ad traffic.' One gets the mental image of the proverbial room full of monkeys sitting at typewriters. At least Mr. Helm called it 'slightly creative.'


Selecting an RSS Reader or News Aggregator

by Admin


29 May
 None    Internet Related

by S. Housley
http://www.feedforall.com

While many have resisted the urge to decipher the meaning behind the acronym RSS, the vast majority of technically knowledgeable online surfers have begun incorporating RSS into their daily routines. Why go through the hassle of understanding something new, the novice might want to know? Because it saves time, and time is a precious commodity these days.

The contents of an RSS feed can be read any number of ways. A variety of tools, both fee based and free, to read RSS feeds are available on the Internet.


An SEOGOOG Sandbox

by Admin


28 May
 None    Internet Related

by Joseph Pratt
http://www.icmediadirect.com

A few weeks ago, I presented myself with a challenge - to do some Internet sleuthing and get to the bottom of this perplexing condition that newly search engine optimized websites (that's SEO) face known as the Google Sandbox. At times this endeavor made me empathize with Captain Ahab chasing his white whale, but unlike Ahab, I'm not going to meet a watery grave today. ICMediaDirect.com provides SEOs with life jackets - so I got that going for me, which is good. The obsession to confirm, pin down, and counteract the effects of this Sandbox is proving as difficult and elusive as any whale hunt I've ever been on.


Google official - PageRank is not a big deal

by Admin


27 May
 None    Site Promotion

Copyright Axandra.com
Web site promotion software

Many webmasters are still obsessed with the green PageRank bar in Google's toolbar. Last month, marketing expert Mike Grehan interviewed Google's Matt Cutts.

Matt Cutts is a Google engineer who knows exactly how the Google ranking algorithm works. He confirmed that PageRank is not the only important factor for Google.

Google And Webmasters - A True Love/Hate Relationship

by Admin


26 May
 None    Site Promotion

Any SEO fact finding mission will inevitably lead to reports from webmasters on how Google doomed or saved their website. True to human nature, those who feel hard done by are most often the loudest of the talkers. For every report of how Google has lavished a website with tens of thousands of visitors there are probably ten, a hundred or even more reports of how Google have doomed sites to failure.

Ads and Apps

by Admin


25 May
 None    General

by Cory Bates
http://www.enquiro.com

When Apple first came to the market, their core product offering was hardware. That's where the money was, because nobody was mass producing an affordable home PC. IBM was still run by clones in blue suits and white shirts. Apple wanted to not only be profitable, but to offer a focused, quality product to their customer, packaged in a stylistic and compact box.

A few years later, IBM decided they would grant licenses for their hardware so that everyone and their dog could start making compatibles, while they shifted their attention to applications. That's where the money was. The only problem was that IBM was just a few months too late, and a college drop-out with a titan of a business acumen had already positioned himself on top of the mountain.


The Release of Google Co-op

by Admin


24 May
 None    Internet Related

by Jody Nimetz
http://www.enquiro.com

Fairly recently, Google released a few new products. One of the more interesting features within the new items released was Google Co-op. The premise behind Google Co-op is a product that allows so called "experts" to share their expertise. The first thing that I thought to myself was, "Oh great just what we need, more opinionated views on various topics". But you know what, this just might work.

I understand the idea behind this, which is to provide more relevant results to users, but will this really direct users to more relevant results? Will allowing experts to help improve search in the topics that they know best provide the relevancy we are looking for? Well at least this is a step in the right direction, with Google continuing to strive to provide more relevant results. Whether Google Co-op can do this or not is still to be determined. I know from my experience that relevancy of results can always be, and needs to be, improved. The question becomes, even with Google Co-op how is one result determined to be more relevant than another?


Are you Blogging Effectively?

by Admin


23 May
 None    General

by Joseph Pratt
http://www.icmediadirect.com

Perhaps blogging isn't such a graceful word. For me, personally, it sounds like a worded drudgery the way cereals can be soggy, skies can be foggy, and the way minds can be groggy. But for now, it's too late to rename this shortened word for web-logging. Widespread blogging is nevertheless one of the most engaging Internet developments of the past few years. As a medium it gives rise to many new and worthy voices and plays a new and vital force in shaping opinions, political realities, trends, and even our language.

I believe that a blog is simply a tool to use for someone who's got something to say. Let me be clear in saying that a blog is a poor choice for someone who needs a megaphone to scream out to cyberspace in order to elicit a meaningful response from Internet users. If you want attention and want it now and expect blogging to bring it to you, then this will surely be a disappointment. However, if you like to write and engage others on subjects of which you have some command or experience, then it's a wonderful application with which you can interact with people who share similar interests as you. The hype is well founded.


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