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Article by Axandra
SEO software

Some days ago, Google announced a new version of their robots.txt tool. Why is a correct robots.txt file important if you want to get a high ranking website, and what can you do to make sure that everything works as expected?

The Bay Area Search Engine Academy in the San Francisco Bay Area, California, has opened registration for their next search engine optimization class which will be in August, 2014. It is designed for individuals and employees who want to get their SEO certification.

The Bay Area Search Engine Academy announced that registration for the next Master SEO training class is now open to those who want to learn online marketing and obtain their SEO certification. The hands-on workshop will be held during the week of August 11-15, 2014 in the San Francisco Bay Area of California.

Article by Axandra
SEO software

When and why does Google index tweets? The way in which Google indexes tweets has been very unclear. A new study tries to shed some light on this issue.

The study checked 19,000 tweets of 963 Twitter accounts that range from accounts with fewer than 10,000 followers to accounts with more than 5 million followers.

To find the tweets that were indexed by Google, the site search operator (site:) was used in combination with the URL search operator (inurl:).

Brian Solis to Keynote PR News’ Next Practices Social Media Summit (Social Media, Crisis, Leadership, Branding) Aug. 12 in San Francisco

Digital analyst, business strategist, futurist and author Brian Solis will keynote PR News' Next Practices Social Media Summit on August 12 at the Westin San Francisco. In his keynote on-stage interview with PR News, Solis will share insights from his latest book, “What’s the Future of Business?” and present his vision of how PR and marketing professionals can help their organizations adapt to the transformed expectations of their key stakeholders. He’ll also talk about the need for communicators to perpetually reinvent themselves to thrive in the coming years.

by Kyle Grant
http://www.mediative.com

The use and validity of the post view conversion metric is a hotly debated issue in the online advertising space and, as with search, brings about the issue of attribution. Display is very different to search and therefore requires its own set of metrics. The major differences between search and display advertising can be analyzed by looking at the variation in the user intent across the different channels.

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