by Ian Everdell

More and more shop­pers are using their smart­phones to research and make pur­chases. As retail­ers expe­ri­ence fewer phys­i­cal vis­its to stores, they must embrace the trend toward mobile shop­ping. Opti­miz­ing a Google Places list­ing is a good place to start.

IBM reports that mobile devices includ­ing the iPhone and iPad drove 6.6 per­cent of online sales on Cyber Mon­day. What’s more, in 2011, 10.8 per­cent of peo­ple used a mobile device to visit a retailer’s site, up from 3.9 per­cent in 2010.