Setting up a web site is only half the job; making sure people can find the site is the other. The higher your site ranks in the search engines, the greater the likelihood that the site will attract qualified traffic, resulting in increased sales. Search engine optimization expert Brad Konia outlines the process of maximizing search engine positioning using WebPosition Gold 2, one of the most popular search engine software tools on the market.

Search engine placement has become a key role and responsibility for those who are engaged in Web site marketing. Streetwise Maximize Web Site Traffic offers the lessons that have been learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximize the visibility--and, ultimately, the traffic--of their Web sites. You find out how to use "doorway" pages to offer various entry points to your site without overusing them and violating search site policies. Step-by-step guide to what search engines look for, showing how to redefine a site for maximum visibility. Increase traffic to your Web site dramatically by designing it to trigger the highest possible ranking on the Web's most popular search engines. Softcover.

This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

"Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies.com conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch.com

"The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive.com, home of I-Search discussion list; Moderator, bCentral Daily Digest

Casual web surfers, research librarians, Internet search professionals, and online database professionals will benefit from this series, which teaches simple techniques and strategies to uncover the best information on the Internet. Each book focuses on a selected topic in depth and explains how search engines work and how to select effective search terms. Presented are useful tricks and tactics such as the "minus .com trick" to exclude commercial web sites from search results; the use of the word tutorial in searches; and the addition of the words online databases to find free databases packed with good information. Explained are the importance of studying search engines; how to create search strings; and the uses of synonyms, dates, learning words, and location words to improve and focus search results. Each book also includes access to the custom programmed Magic Search Word web site, which electronically helps users select the right search words to improve their search results.

Searching for information on the World Wide Web can be a frustrating, time-consuming experience. But by using the Google search engine as described in this book, you can quickly find exactly what you’re looking for, resulting in a pleasant and rewarding search experience. Learn Google covers a variety of search techniques that not only help the web searcher quickly and easily find relevant material but also assist the web page designer who wants to position a web page in the top 20 search results. Additionally, Learn Google details a number of Google services and tools to help you navigate the web more easily and accomplish a number of specialized search tasks.

Covering all the major search engines as well as several of the newest and most exciting search tools, this revised edition reveals their inner mechanics and architecture and reveals their often-overlooked special features. Designed to get immediate results to the user, this guide offers techniques for effective Web search using such search engines and directories as AltaVista, Excite, HotBot, Profusion, Infoseek, Lycos, WebCrawler, Google, MetaCrawler, Dogpile, and more. What to realistically expect from each search engine is discussed, and instructions for assembling queries and using search engine add-ons are also included.

Written by a team of MIT Internet specialists, this comprehensive reference teaches Webmasters and Web developers how to choose, select, and implement the right search engine for their Intranet or large Internet Web site. ... The book also describes and compares the most popular search engines and directories, explains their ranking systems, and teaches how users can get best results. This comprehensive reference teaches readers how to choose the right engine or directory for their search

This book is a hands-on training manual that will take you by the hand and show you step-by-step what you need to do to increase sales from your Web site by using the most powerful and free marketing tool -- search engines. You can submit your Web site to as many search engines as you want, but unless you are listed high on the list, no one is ever even going to see the link to your Web site. This book teaches you the ranking methods for all the top engines, and a top ranking in a top engine will increase traffic to your Web site. Response Direct, Inc. is a premier Web marketing agency; we have proven strategies and tactics that we use every day to help our clients achieve top Internet rankings. With our book, you get the advice of Web marketing experts. We wrote this book about what we know, about what we do -- to to teach you how to increase your visibility on the Internet. Learn to build Web pages that rank in the top search engine spots from the firm that coined the phrase, "search engine positioning.

The Complete Idiot's Guide to Online Search Secrets is a comprehensive guide to the Web's major search sites--as well as more specialized Internet searches--for all Web users. This book covers search secrets for all the major Web search sites: Alta Vista, Excite, Hotbot, Infoseek, Lycos, and Yahoo! Also learn to search for names, addresses, e-mail addresses, USENET newsgroup articles, files, business information, employment opportunities, and personal ads. Tips and advice help you fine tuning searches, perform advanced search operations, and develop information-retrieval strategies that go beyond simple Web-site searches.

The book introduces the reader to Web site promotion, Information Theory, and Promotion methods for search engines and other forms of Web site promotion. The book explains what needs to be done and also walks you though workshops for preparing your Web site for promotion and proper indexing on the Internet.

The Elements of Web Site Promotion is designed to provide you with the know-how required to publish information on the Internet, or your company’s intranet, in a way that programmatic indexers (search engines) can properly index and therefore your viewers can find. The core of this book explains the importance of understanding how a Search Engine will view your page when building a web document.

Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.

* Explains why and how marketers can and must optimize sites for searchability from the outset
* Describes how to optimize, for both local and international users
* Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

Casual web surfers, research librarians, Internet search professionals, and online database professionals will benefit from this series, which teaches simple techniques and strategies to uncover the best information on the Internet. Each book focuses on a selected topic in depth and explains how search engines work and how to select effective search terms. Presented are useful tricks and tactics such as the "minus .com trick" to exclude commercial web sites from search results; the use of the word tutorial in searches; and the addition of the words online databases to find free databases packed with good information. Explained are the importance of studying search engines; how to create search strings; and the uses of synonyms, dates, learning words, and location words to improve and focus search results. Each book also includes access to the custom programmed Magic Search Word web site, which electronically helps users select the right search words to improve their search results.