by Ian Everdell

More and more shop­pers are using their smart­phones to research and make pur­chases. As retail­ers expe­ri­ence fewer phys­i­cal vis­its to stores, they must embrace the trend toward mobile shop­ping. Opti­miz­ing a Google Places list­ing is a good place to start.

IBM reports that mobile devices includ­ing the iPhone and iPad drove 6.6 per­cent of online sales on Cyber Mon­day. What’s more, in 2011, 10.8 per­cent of peo­ple used a mobile device to visit a retailer’s site, up from 3.9 per­cent in 2010.

by Michael Bloch
http://www.tamingthebeast.net

A melding of the terms crowd-sourcing and astro-turfing, crowdturfing is a threat to any SEO practitioner or site owner that tries to play by the rules when it comes to ranking well in search engines.

Google advises a conscious, systematic and sustained link buying for the purposes of manipulated rankings can get you into hot water. But the problem is they have to catch you first and buying links is getting cheaper thanks to crowdturfing.

Copyright by Axandra.com
Web site promotion software

If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It's the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors.

by Gord Hotchkiss

Last week, I was talking to someone about what  role a digital agency would play in the future. We went down all the usual paths and came up with the usual answers, but afterward the question still lingered. What is our role in the future? I’m reasonably certain it won’t be the same as our role in the past.

emfluence SEO Strategist and Search Marketing consultant, Corey Morris will be speaking on the SMX West panel “Solving Problems & Seeing Success In Google Places” Tuesday, February 28 in San Jose, CA. 

Kansas City, MO January 27, 2012 -- emfluence (@emfluence) SEO Strategist and Search Marketing consultant, Corey Morris (@CoreyDMorris) will be speaking on the SMX West panel “Solving Problems & Seeing Success In Google Places” Tuesday, February 28 in San Jose, CA.

Copyright by Axandra.com
Web site promotion software

Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword.

Unique insights for global marketers as Google's Susan Moskwa joins International Search Summit program. 

San Jose, CA January 23, 2012 -- Google Webmaster Trends Analyst Susan Moskwa will be helping international marketers make sense of Google’s multilingual markups and implement effective geo-targeting on their websites at the International Search Summit @ SMX West on February 27th.

SMX West in San Jose, CA features over 50 sessions and keynotes on search engine optimization (SEO), paid search advertising (PPC), and social media marketing. Ticket rates increase 11:59 PM PT on January 28th 

Redding, CT  January 23, 2012 -- Ticket prices for Search Marketing Expo – SMX West increase at the end of this week. Internet marketers registering for SMX West before the deadline save $250. More information is available at http://smxwest.com

Budding SEO and PPC marketers and DIY web designers are now able to view independent tutorials from the specialists at the UK’s most forward-thinking search engine optimisation company, SEO Positive Limited.

21 January 2012 To accompany the unveiling of their brand new corporate website, the team at SEO Positive have launched a newly-designed ‘Tutorials’ page to allow users to access up-to-date how-to guides referencing the latest design and development tools and processes.

says Punch Communications 

Google.com’s newest feature confirms what the SEO community has known for a while – that there are benefits to search within social media and they are likely to increase as time goes on. 

London, UK January 20, 2012 -- Google’s recent introduction of ‘Search, plus Your World’ stamps authority on facts that the search community has long been aware of, primarily, the underlying and additional SEO benefits that social activity brings alongside engagement and improved visibility, says, SEO, PR and social media agency, Punch Communications.